Is Subliminal Advertising Effective Essay - 1060 Words

Is Subliminal Advertising Effective? The average American views an average of 1500 ads every single day! Did you know that some of these ads have hidden pictures, words, or even sound inside of them? These hidden things are called subliminal messages. When used correctly, these hidden messages have been proven to persuade us to do certain things. What are Subliminal Messages? Subliminal messages are things that are stored inside of our subconscious. They are known as are hidden messages because we have no knowledge of the things inside our subconscious. The subconscious is one part of our brain. We are not aware of the things inside our subconscious part. However, our subconscious remembers every single detail of every single†¦show more content†¦Soon, television and radio stations started using this technique. Then people started to question Vicarys results because some people say he did not properly document his experiment. Lloyd H. Silverman then tested the effects of subliminal messages on people with depression problems. He had one group of these people look at a picture while he quickly and repeatedly flashed the words Destroy Mother on top of the picture. The second group looked at the same picture with the words People Thinking on top of the picture. Neither of the groups actually noticed the words that flashed over their pictures. Afterwards the first group became more depressed while the second groups depression remained the same. Silverman found that the subliminal messages he showed these people only lasted for a short period of time. He also found that the hidden messages did not affect people that had no interest. For example when Vicary flashed Drink Coca-Cola on the movie screen, someone that hated coca-cola would not even think about it. Subliminal Messages and the Media Advertisers still use subliminal messages today. The most common types of subliminal messages that are displayed today represent sex and power. Studies have shown several huge companies currently use subliminal messages in their ads, movies, cartoons, music, and television shows. Television is currently the main source of subliminal messages. These messages are done the same wayShow MoreRelatedSubliminal Advertising Has Made A Big Increase Of The Sale Production1091 Words   |  5 Pagesthis act just by the switch to your TV, radio, or the flip of a magazine, even just taking a trip to the local grocery store as you pass by billboards. Being completely unaware can be quite atrocious, but no harm is done to our mentality. Subliminal advertising has made a big increase of the sale production; they consist of stimulus that pertains to our society’s interest that will persuade our subconscious mind. Being used as a deceptive business practice, flashing stimulus to the rate our own consciousRead MoreSubliminal Advertising Essay1098 Words   |  5 PagesSubliminal Advertising There is no doubt that advertising plays a monumental role in today’s society. In an article related to advertising Marshal McLuhan was quoted as saying ‘â€Å"The continuous pressure is to create ads more and more in the image of audience motives and desires†Ã¢â‚¬â„¢(Fowles 658). To achieve success in advertising, a company must pull at the consumers’ psyche long enough so they will stop and look at the product being displayed. To be at the top, advertisers need to go above andRead More Subliminal perception Essay1404 Words   |  6 PagesMessages nbsp;nbsp;nbsp;nbsp;nbsp;When we think about subliminal perception we usually think of a big publicity stunt for a company. What many people don’t know is that subliminal perception can really be effective. Any person might say, â€Å"Naw, I can’t fall for that I’m not stupid enough to fall into their trap.† For most other cases subliminal perception will attack a person in their sub-conscious state of mind. In one form or anther, subliminal perception takes many forms. It could be presented inRead MoreThe Effectiveness Of Subliminal Advertising1340 Words   |  6 PagesRunning head: EFFECTIVENESS OF SUBLIMINAL ADVERTISING Is there any evidence that companies can make us buy products using subliminal processing? Student ID- U3144007 Assessment detail - Literature Review Word count - 1200 IS THERE ANY EVIDENCE THAT COMPANIESRead MoreAnalysis Of Cheesman And Merikle ( 1984 )1611 Words   |  7 Pagesconcepts of objective and subjective thresholds, suggesting that subliminal stimuli are the messages that are only able to reach the objective threshold, while the messages that pass through both objective and subjective thresholds would be perceived consciously by the subjects. This idea was challenged by Holender (1986), who argued that subjects may have perceived the quickly flashed images or words that are designed to be subliminal stimuli consciously but failed to recall them at the time of reportRead MoreDoes the Media Use Subliminal Advertising as a Tool for Mind Control?1775 Words   |  7 Pagesmedia is the way to go. We trust the media to keep the whole world updated and connected. But, is the media exploiting our blind trust by subconsciously manipulating us through subliminal advertising? Firstly, what is subliminal advertising? It is a technique in which the consumer is exposed to product or brand advertising such as pictures or songs related to the product without the consumer being consciously aware of it. This may include ads during the airing of different sports matches or that oneRead MoreEssay on The Danger of Subliminal Advertising1438 Words   |  6 Pagesmovies, radio, and even Spam mail have become a daily part of the lives of many citizens. However, most people do not realize the sinister methods advertisers and corporations employ with the media in order to obtain a profit. The use of subliminal and negative advertising has increased immensely and shows no plan of stopping anytime soon. This dangerous ploy manipulates the public and causes individuals to subconsciously crave a product or service. It is integral that society understands the jeopardyRead MoreThe Canadian Philosopher Of Communication Theory1533 Words   |  7 PagesThe Canadian philosopher of communication theory, Marshall McLuhan, once said that â€Å"adve rtising is the greatest art form of the 20th century†. Indeed, we are exposed to numerous advertisements every day. They come at us in many different forms and ways through TV screens, billboards, magazines, web pages, door-to-door sales, and even radio. Advertisements are not fundamentally bad, but a lot of them use manipulative tactic and tricks which influence us in ways we do not even realize. Even thoughRead MoreSubliminal Messages : Subliminal Stimuli1203 Words   |  5 PagesSubliminal Stimuli in Advertising Subliminal stimuli can be found all over; and some may even find the use of subliminal advertising as unfair because it is meant to trick the unsuspecting recipient. These tricks are, for the most part, found in monetary form; where you are influenced to spend money on something that you may be subliminally exposed to. Types of subliminal stimuli can be found in many different forms but are predominately used in advertising, movies, and media in general. SinceRead MoreSubliminal Messages Are The Popular Phenomenon Of Mind Control1423 Words   |  6 PagesSubliminal Messages In media and popular culture, the popular phenomenon of mind control is often fantasized about, but generally seen as a myth or a conspiracy theory. However, although it seems crazy, the idea of mind control does have a basis in a similar, more scientific idea: subliminal messages. Subliminal messages are stimuli that pass under a typical person’s sensory threshold, meaning they are not detectable to the conscious mind. However, subliminal messages are registered by the subconscious

African American History in the Poems of Langston Hughes...

African American History in the Poems of Langston Hughes Langston Hughes was an African American poet who was one of the first black voices to be heard in America. He was distinct among his contemporaries with his writing about the blacks experiences and history. His pride of his race and history was apparent in most of his works. In his poem, The Negro Speaks of Rivers his pride of his history and civilization is apparent by the repetition of the pronoun I in most of the lines. He is proud that his roots go back to the ancient civilizations which where associated with the great Rivers of Asia and Africa namely the Euphrates, the Nile and the Congo. Hughes repeats, Ive known rivers which indicates the connection of†¦show more content†¦It was through the black people that the American civilization was built. Since they were the ones who did all the labor in building this country, therefore it was their right to be treated with some respect, dignity and be acknowledged in society. Hughes tackled the same history of black people in his poem Mother to Son, but this time from a different perspective. It is the perspective of a mother narrating to her son her sufferings and her strength in overcoming the hardships she encountered in life. She is telling the son that life for her aint been no crystal stair/ It had tacks in it/ And splinters /And boards torn up. The life of this black mother was full of troubles, of white people mistreating her, even raping her. As she was poor and suffering from racial discrimination, she had to work in humiliating jobs in order to earn a little sum of money that does not suffice her needs. She had to be sometimes goin in the dark/ where there aint been no light. This line implies it was not she that was dark, but it was the darkness of horrible deeds of the whites that made her suffer. Nevertheless, she did not give up; instead, she kept struggling and climbing that hard stair of life. Therefore, she is advising her son and encouraging him to have hope and never give up. Since at earlier times,Show MoreRelatedAnalysis Of Langston Hughes And His Views On Early 20th Century African American Society Essay1717 Words   |  7 PagesLiterature 7 December 2016 Langston Hughes and His Views on Early 20th-Century African American Society When African American slaves were released from slavery following the American Civil War, the ethnic group was now able to control their own lives, and the U.S had to acknowledge their freedoms and rights as American citizens. However, despite bold beliefs from the war, many white Americans still continued to deny equality to those of color. In addition, African Americans had not expressed theirRead MoreA Prize For Poetry, International Ibsen Award You Named. Langston Hughes1058 Words   |  5 Pagesyou named. Langston Hughes is a great poet, his poems are truly inspirational, persuasive. It s almost like he was talking directly to the reader. To begin with, have you ever wondered what impact Langston Hughes poems had on people lives. Well if so then you on the right place. James Mercer Langston Hughes was born February 1, 1902, in Joplin, Missouri. His parents were Caroline Mercer Langston and James Nathaniel Hughes. Langston parents divorced when he was a kid, Langston was raisedRead MoreLangston Hughes The Weary Blues Analysis1256 Words   |  6 PagesOn Langston Hughes’s The Weary Blues Kevin Young, a graduate of Harvard University and one of the winners of the Guggenheim Fellowship, writes the historical perspective of Langston Hughes. He discusses the flowering of the African American literature and culture and how it is actually just the extension of the New Negro movement. From the Harlem Renaissance, Langston Hughes is able to represent â€Å"different things† for â€Å"different men.† The uprising of Hughes’s poems are the result of their hardshipsRead MoreA Brief Look at Langston Hughes1413 Words   |  6 PagesLangston Hughes Langston Hughes’ challenging background, ethnicity, and era of life can all be thought of reasons as to why his style of writing relates among discrimination and unsettling topics. Although his writing can be said to bring hope to the African Americans, his style can be frightening and daunting when taken the time to read his pieces. They may not seem real, but they are his way of interpreting and informing the future of what African Americans, like himself, had to go throughRead MoreEssay on Langston Hughes: Jazz Poet922 Words   |  4 PagesLangston Hughes Many poets are well recognized for their poems and live that they lived but, one poet is not all that well known. This poet had a rough live living in persecution just because of his skin color. The famous but forgotten Langston Hughes had an exciting career and very intense writings during the severe segregation era which he had lived in Langston Hughes traveled around the world, which made his very exciting career although, it started out slow, and once it got going it took offRead MoreLangston Hughes, An American Born Writer During The Harlem Renaissance Era930 Words   |  4 PagesLangston Hughes was an American born writer during the Harlem Renaissance era. His work shed light on issues that white Americans turned their backs to. Racism and segregations was, at one time, a very large issue in our country. Hughes addressed that issue throughout poetry and in doing so, became the most popular writer of his time. He opened the eyes of many, while accurately portraying African American culture in such a way that everyone couldn’t respect. The passion that Hughes had for his topicsRead MoreAnalysis of Langston Hughes ´ The Negro Speaks of Rivers927 Words   |  4 PagesLangston Hughes A Poetic of the Harlem Renaissance During the Harlem Renaissance copious African Americans writers arose from this movement including Claude McKay, Zora Neale Hurston, Countee Cullen, and especially Langston Hughes. Langston Hughes has endured hardships from the time his parents separated to being raised in different cities. Hughes has tried multiple times to reconnect with his father, but it never succeeded. Although Langston Hughes has a complicated relationship with his fatherRead MoreThe Life Poems of Langston Hughes Essay775 Words   |  4 Pagestime in American History were African Americans had no rights of freedom of speech or even a right to vote. Growing up in many different cities and living with many relatives, Langston Hughes experienced poverty. Langston Hughes used poetry to speak to the people. Langston Hughes is a pioneer of African American literature and the Harlem renaissance error. Mr. Hughes dedicated his poems to the struggles, pride, dreams, and racial injustices of African American peop le. Langston Hughes was bornRead More Langston Hughes Essay1356 Words   |  6 Pages The period of the Harlem Renaissance was a time of great change and exploration for African Americans . It was during this point in the early twentieth century that African Americans were exploring their cultural and social roots. With the rapid expansion of a cohesive black community in the area, it was only a matter of time before the finest minds in Black America converged to share their ideas and unleash their creative essences upon a country that had for so long silenced them. In the midstRead MoreReoccurring Themes in the Work of Langston Hughes Essay1649 Words   |  7 PagesLangston Hughes is an extremely successful and well known black writer who emerged from the Harlem Renaissance (â€Å"Langston Hughes† 792). He is recognized for his poetry and like many other writers from the Harlem Renaissance, lived most of his life outside of Harlem (â€Å"Langston Hughes† 792). His person al experiences and opinions inspire his writing intricately. Unlike other writers of his time, Hughes expresses his discontent with black oppression and focuses on the hardships of his people. Hughes’

Worst Day Of Life Free Essays

The worst day of my life was when I lost my thumb it was very painful I was emotionally scared and I cant play video games like normal people. I lost my thumb when I was only a few years old and it hurt a lot. It got taken off in a bike chain. We will write a custom essay sample on Worst Day Of Life or any similar topic only for you Order Now Thats how I lost my thumb. Im not able to play video games like normal people play. My thumb is always sliding off the buttons. It always hard to keep up when playing video games with my friends. Its really annoying to play. Im not as accurate when playing games. I always die a lot in the games I play. Also I lose a lot when Im playing two player games. I cant move my thumb as fast as normal people. I end up in last often in games. I get problems holding things. That is what disadvantages I have when playing video games. When I lost my thumb it was very painful. My thumb was ripped off painfully in a bike chain. I think I should have sued the people that made the stupid bike. When it fell off it was just sitting there and that was bad. When it got cut off it was gushing lots of blood. There was blood every where. When this happened the carpet was soaked in blood it was weird. Then they took me to the hospital and they stitched it up because they couldnt put it back on because it was cut into small pieces. They had to but a cast on to. It was different when they took it off because I didnt have a thumb and that was different. Thats what were some painful things about my thumb being ripped off. It emotionally sacred me for life. I was never the same. I couldnt hold a cup that easy. It made it hard to write. Ive always and forever be a freak. People call me a freak. Its really funny looking. Ill never be like the normal people. They laugh at my missing thumb. I cant always join into normal activities of normal people. Thats why I sacred for life forever. Thats why the worst day of my life was when I lost my thumb. It was bad because that was my most painful experience I have ever had. It sacred me emotionally forever. I can never be the same. How to cite Worst Day Of Life, Essay examples

France Growing Inequality Problem

Question: Discuss about the France Growing Inequality Problem. Answer: Introduction: Notably, inflation was a major problem during the Postwar era. Rival Federation trade unions rose to counter communist dominated confederations. In 1947, an extensive strike broke out and lost legitimizing rival confederations. Consequently, budget deficits fuelled inflation rates. As a result, a program of subsidies to businesses was introduced to prevent efficiency for international competitiveness. The Hirsch plan was introduced in 1954 -1957.The plan advocated for 25%increase in key economic sectors over a three year period (Hayward, n.d.). Remarkably, the planning target was achieved. In the 19th century, France experienced urbanization, commercialization of agriculture and industrialization. Predominantly, the economy developed from an agriculturally dominated economy to artisanal industrial production. The period between 1830 and 1840 was characterized by increased innovation, comprising of railway construction, textiles, metallurgy, and engineering sectors. Steam was adopted as a major form of power. Primarily, wood and water were the main fuel and energy sources. Subsequently, iron and coal replaced them. The social history of France expanded towards the end of the 19th century and the beginning of 20 the century. Noteworthy, the 1950s to 1980s had massive expansion spells, characterized by social movement groups and classes and social change (France Economy 2017). Moreover, ways of life, urbanization, ethnic groups, families, and household recorded increases were seen. Social class differences emerged between the rich and poor dictating the areas of worship and residence for both classes of people. Urbanization was a significant feature in ancient France with citizens moving to urban centers for economic gain. Homelessness and poverty were indicators of the widening gap between the upper, middle and lower class citizens of ancient France. Diseases and low education levels were indicators of the social class differences between the rich and the poor. The rich could afford better health services and access education facilities unlike the poor. Historically, inflation rates were high during the growth of France s economy. Today, not much has changed with regards to inflation. Predominantly, high prices of goods and services are a factor in any modern day economy. Today, Income inequality is still a challenge for France s economy. Female Workers still earn lower wages than their male counterparts (Hayward, n.d.). Gender equality in wage earning is being advocated for by most OECD countries. Socially, the gap between the rich and the poor in the society still prevails. Additionally, urbanization is another challenge today. Migration to urban centers has put pressure on urban settlers and resources leading to high crime rates in cases of unemployment. Population growth led to social stress during the French revolution. By and large, large population growth is still a problem in modern day France. Illegal and legal immigrants add to Frances population. Subsequently, this puts pressure on the available resources in the country. Furthermore, pollution is a significant issue. Ancient France industries used non-renewable sources of fuel and energy which contributed heavily to pollution. Likewise, modern industries pollute the environment in the process of production and manufacture (McParttland, 2015). Today, Poor housing facilities, poor infrastructure, poverty, unemployment are some of the economic challenges facing French population. Social isolation, family breakdown are some of the social challenges. Also, Distrust for government institutions, inequality, national cohesion erosion is a major concern for France. There is a growing gap between the rich and poor population (Bolongora, 2016). Income inequality has led to homelessness and poverty in France. Illegal immigration, racism, religious and cultural diversity are some of the social challenges. References Bolongora, K. (2016). France s growing inequality problem. Aljazeera. Retrieved 21 January 2017, from https://www.aljazeera.com/indepth/features/2015/01/france-growing-income-inequality-problem-201512311224855101.html McPartland, B. (2015) France in 2015: Ten problems it must face. The Local. Retrieved 21 January 2017, from https://www.thelocal.fr/20150924/france-facing-same-old-problems-in-future Watkins, T. The economic history France and the economy of France. Retrieved 24 January, from https://www.sjsu.edu/faculty/watkins/france0.htm France in the 16th and 17th centuries. Northern University. Retrieved 24 January 2017, from https://www3.northern.edu/marmorsa/delinenotes16thfrance.htm. Hayward, JS. Solidarity; The social history of an idea in the nineteenth century France. Retrieved 24 January 2017, from https://www.cambridge.org/core/services/aop-cambridge-core/content/view/S0020859000001371 France economy (2017). Michigan University. Retrieved 21 January 2017, from https://globaledge.msu.edu/countries/france/economy

CSR Strategies of Starbucks Corporation and Wal

Introduction The question of corporate social responsibility arises whenever a company manages to position itself strategically in the global economy. The corporate social responsibilities that people consider are mostly the environmental, human rights, financial and political responsibilities. Starbucks Corporation and Wal-Mart Company shall be used in the analysis of these corporate social responsibilities.Advertising We will write a custom essay sample on CSR Strategies of Starbucks Corporation and Wal-Mart Company specifically for you for only $16.05 $11/page Learn More Analysis and Comparison of the CSR Strategies of Starbucks Corporation and Wal-Mart Company Starbucks Corporation is committed to doing its activities in a manner that will make its employees feel like they are treated with dignity. The corporation is also concerned about the environment and the community at large. This concern is shown through activities that give back to both the en vironment and the community. One of the ways that Starbucks Corporation uses to accomplish its corporate social responsibility is through investing in areas or activities that are profitable to the farmers who sell coffee beans to the corporation, the environment where these farmers live and also the people who they live with. The corporation assists coffee farmers in production of high quality coffee beans. Starbucks then offers to buy the coffee from these farmers and does so at a price higher than the normal market price. It does this in an attempt to improve the living standards of the farmers and also to empower them economically. Starbucks corporate social responsibility towards the environment is done through recycling of its waste products, instead of disposing them in a way that would affect the natural resources. Apart from this, the corporation is actively involved in other activities that enhance conservation of environment. The Corporation’s commitment to communi ties is shown through the coffeehouses that it has established in different parts of the world. Here, people are gather and share quality time together. Starbucks also carries out humanitarian activities in its neighborhoods. In Greece, for example, the Corporation helps needy children by organizing events such as birthday parties and other fun filled events for them. Starbucks shows its responsibility towards the partners through treating them well and providing an environment that is conducive for them to work in. The corporation acknowledges that its success is dependent on these partners and therefore, endeavors to treat them with dignity and respect despite their race, religious affiliation or social class.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Wal-Mart, just like Starbucks Corporation, has also laid down some strategies it intends to use to show its corporate social responsi bility. The company is concerned with the environment and participates in its conservation. This can be observed from its decision to look for alternative ways of packaging. These new ways are supposed to be ones that conserve the environment. Reaching out to the community is another strategy used by this company. It does so through contribution to humanitarian activities such as sponsoring children in education and response to disasters. These contributions are made both locally and internationally. Engaging the community in discussions aimed at developing the community is the other CSR activity that Wal-Mart has in mind. Through the discussions, the company expects to forge partnerships with interested parties. The discussions are supposed to be held among leaders and participants in different activities within a given community. Still on the issue of community development, the company aims at opening offices where people can visit to give out their views on what they consider to be their greatest need. As a result, the company is able to understand what needs exist within the community and it is able to address them effectively. Also, to identify with the local community, the company aims at putting up business structures with similar designs to those existing already locally. The stores are meant to be ‘stores of the community’. Before putting up the store, environmental, social and cultural issues are going to be considered. Conclusion Each company that has its position in the global market strives to meet its corporate social responsibility. Two companies, Starbucks Corporation and Wal-Mart, have been used in this paper to show how the corporate social responsibilities of a certain company may differ from those of another company. This essay on CSR Strategies of Starbucks Corporation and Wal-Mart Company was written and submitted by user Brody L. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Hamlet Thesis

Hamlet Thesis Hamlet Thesis Hamlet ThesisHamlet is one of the most well-know tragedies written by Shakespeare. Even if you have never this play, you are undoubtedly aware of the key characters, the plot, as well as the theme. This article is written with the hope to assist you in the process of Hamlet thesis writing from scratch. Hamlet Thesis Writing While writing a hamlet thesis, you should decide on the specific elements you want to cover. For example, you may write a Hamlet thesis about symbols, try to understand the actions and words of the main characters, to explore the relationships between the main characters, to trace the complexity of images, dissect conversations among the characters, to analyze the themes, the plot, or literary devices.As you can see, the choice of the Hamlet thesis writing direction is rather wide and you can definitely decide on the specific issue. If you need professional advice on Hamlet thesis writing, if you are looking for expert assistance with Hamlet thesis, do not hesitat e to order professional Hamlet thesis writing service at our site. We are ready to help you 24/7 and you will be pleasantly surprised with our custom thesis prices!Hamlet Thesis Topic IdeasInward and onward conflict in drama. Which type of conflict is more apparent?Character of Hamlet. Is he insane or pretend to be the one in order to carry out his plan?Is revenge the main topic in drama? What are the additional themes in the play?What is not normal in the relationship between Hamlet and Gertrude? Is the setting of the play important for the topic development? How?Is Hamlet in love with Ophelia? Is she in love with Hamlet? Is love a topic in Hamlet? Compare the characters of Claudius and Macbeth. Are they similar or different?What is the role of the ghost in the play? Was it the first sign of Hamlets insanity?Hamlet Thesis Writing HelpIf you have no time to devote to Hamlet thesis writing, you may rely on our professional writing services and get your Hamlet thesis written from scratch by professional thesis writers. We can impress you with the quality of our professional thesis writing service!

You are the general manager of a large construction project. The Essay

You are the general manager of a large construction project. The contract has both financial incentives for finishing on time or early as well as large penalties if the project is completed late - Essay Example In the project, critical path step B is an activity that is causing delays to the establishment of the solution to the problem. Consequently, the manager should make step B be of a higher precedence than step C and D. Activity C and D do not constitute the activities in the critical path. For this reason, interruptions and delays of tasks C and D will not affect the total time span of the project. All the activities in the critical path need to be given a higher priority than all the other tasks that do not fall under the critical path (Hansen, 2008). A delay, in activities in the critical path, would result to delays in the whole project (Hansen, 2008). In this regard, I would address the matter in step B since it is one of the activities that fall in the critical path. Delays in this activity would result to a delay in the whole project. In prioritizing repairs, in the other two steps, I would identify the activity that would pose a danger to the completion of the project and prioritize them. I would solve the matters in the steps according to their

Customer services Essay Example | Topics and Well Written Essays - 1000 words

Customer services - Essay Example Purchasing, product quality and product manufacture may never interact or talk to clients directly, yet they are crucial aspects in meeting the needs of the customers. If a business wants to deliver costly goods that, does not work and make late delivery, this affects consumer service in the same way as the effects of rude sales representative will do. The entire business should consolidate its efforts to offer adequate and effective customer service. The paper will investigate different ways of enhancing customer service to enhance the profitability of an enterprise. Discussion In a bid to compete effectively in a real customer-driven way, a business must integrate its whole business operations around meeting the needs and wants if its customers – not marketing, selling and client service, but logistics of production and financial infrastructure and metrics. Business exceeds expectation of their clients by focusing innovation attempts in different areas such as creating frien dly customer process, ensuring workers commitment to services of customers and client dialog, (James, 2009, p.12). A business attains some excellence in these areas to attain effective customer service. Businesses with better customer services comprehend that providing a superior experience for clients’ triggers loyalty and enhance combine results. ... Managers should understand and improve clients experience with their products and overall business transactions and services, (Kerr, 1996, p41). Similarly, business should streamline its resources without compromising its essentials. The company should maintain close contact with its clients on a regular manner, update them with free product and service information and ensure client satisfaction. This is because mood and perception of customers truly matters in any business transaction. For instance, if one is operating a healthcare company, he should understand that his clients are dealing with emotional aspects such as medication and illness, (Leone, 1999, p.45). Therefore, the employees should offer the client with emotional support and offer empathy dimensions to motivate and retain customers. Clientelling model is an effective mechanism used by large-scale companies. It entails pairing a client with a representative or employee who signs in the customer’s actions into the company database and meets future customer services accordingly. This is effective in creating connections with profitable customers, (Macphee, 2011, p.89). A company can improve customer service using cost-cutting strategies that balance the budget without terminating fundamental service, for instances, acting on the terms of the clients. This will involve interacting with clients in appropriate ways. Instead of employing a customer greeter whom clients mainly dismiss, the managers can instruct workers throughout the company to welcome incoming customers. This is about providing services based on the client’s terms. Additionally, create a strong customer

Violence in America Essay Example | Topics and Well Written Essays - 1000 words

Violence in America - Essay Example Children learn at an early age the easiest and often quickest way to remedy a problem is not to amended the cause directly, but rather, to blame something else as being the cause of the predicament. This paper shall look at the typical causes of violence in America and the social problems associated with them. Lastly, a sociological reasoning and conclusion is made in light of the study. There are several factors associated with effects of violent television including developmental stages, types of socialization, and cognitive priming. Other issues considered to play a part in the effect include the idea of a vulnerable viewer, result of desensitization and the creation of fear. Education that is more public is needed to inform American society of the possible negative effects of violence on television and the methods available to prevent these effects. (Best, 2003) American society is concerned with the negative effects of television as the amount of violent programming is increasing (Anderson, 2005). This concern is reinforced with an increase for television children are watching. On average, children view three hours of television a day (Anderson, 2005). That works out to more than 40 days a year in front of the television. As violent content increases, children are watching more violence during their viewing hours. This makes the effects of violence on television a great concern to parents and American society. Most researchers believe that there is a relationship between violent television and violent behavior (Anderson, 2005). Researchers classify violent behavior as ranging from minor to severe. Minor violence is defined as violence directed at toys while severe violence is the physical aggression involving intent to hurt another person (Lockwood, 2006). Studies by Best have concluded that no such relationship exists between violent television and violent behavior (Best, 2003). Still other studies have not been able to prove, nor disprove, the existence of a relationship among the two. Researchers do tend to agree that television does have a potential to influence behavior as so much time is spent viewing (Lockwood, 2006). A realistic sociological theory, which explains the above scenario, is symbolic interactionism, as studied by Blumer. When a child views a violent scene on television, the scene is stored in their memory along with other ideas. When such ideas are activated, the child's mind is organized in such a manner that it responds to the activated idea in a violent manner because of the set of associations made with the original violent scene. (Blumer, 1962) Some children may be more vulnerable to violent television than others (Best, 2003) this includes children who identify with those portraying violence on television and see them as real, even cartoon characters. These children watch many violent programs with little parental supervision. Desensitization can result from viewing violent television (Best, 2003). This effect is seen in children who show little interest or emotional trouble when they observe real life

Comparison of Marx and Hobbes

Comparison of Marx and Hobbes Contrast and compare the views of Marx and Hobbes as to the basis of law and order in society. Marx and Hobbes are great philosophers with phenomenal contribution towards the theory of human society resulting in the socialist revolution leading to communism by Marx and the ‘state of nature’ and ‘social contract’ by Hobbes. Although the two philosophers are distinct in their own theories, a comparative analysis of differences and similarities can be drawn based on the era they lived in and how this has influenced their beliefs which was then passed on to the upcoming human society. The political philosopher Thomas Hobbes (1588–1679) was one of the first modern view theory which provided an insight into why a governments legitimate authority should be obeyed. The rationale was based on genuine legitimacy derived from secular and material argument. Thomas Hobbes comes from the time of war, conflicts and many historians suggest that he was ruled by fear. This could have been a parameter to his view on human society. In his book titled ‘Leviathan’, Hobbes describes ‘the state of nature’ as the natural condition of human society which is a state of conflict and war. During this stage, a person is perceived to be rational egoist governed by appetites and emotions of hatred, pride, despair, etc. Furthermore the non-existence of government increases the inequality amongst highlighting the need of a state wherefore everyone must be equal. This inequality, to Hobbes, entail that people can kill each other which lead to great suspicious of one another and to avoid risk man avoids human contact. The primary goal to men becomes the security to escape the state of nature. The perception was that it can only be achieved by dominating all other men but since all are equal this becomes the ambition for everyone and it leads to a deadlock situation. Nonetheless, at some point people will also agree to appoint a law-giver and law-enforcer i.e. they elect a sovereign and this is the moment of the social contract. The sovereign can be defined as a ruler with unconditional power and unaccountable to the people he rules. However Hobbes argued that the freedom of speech and other rights belong in the state of nature, this censure is necessary to maintain order otherwise it will lead to conflict and a shift back to the state of nature. The social contract therefore is a contract between the people not between the people and the ruler. So in order to maintain peace and security, men give up their freedom to the sovereign to achieve protection in return. In Hobbes view, the evolution of human society happens in two stages from the state of nature to civil society. When men decide to elect the sovereign they are no longer primitive beings but citizens of a civil society. Hobbes’ interpretation was that an absolutists rule with sovereign that cannot be judged or punished. Hence, according to Hobbes there are only two possibilities for human society: either to be in a state of nature characterized by war and conflict or get peace in the civil society ruled by an absolutist sovereign by giving up their freedom. The German philosopher Karl Marx (1818-1883), was a sociologist, economist, journalist, historian and revolutionary socialist. He contributed a great deal of theories in economic fields which later formed strong foundation of current knowledge of labour and capital, and has impacted wide variety of successive economic thoughts. Marxs theory about society, economics and politics collectively known as Marxism belief that human societies progress through class and struggle. A conflict between an ownership class that controls production and a dispossessed labouring class that provides the labour for production. He called capitalism the dictatorship of the bourgeoisie, believing it to be run by the wealthy classes for their own personal benefit; and he predicted that, like previous socioeconomic systems, capitalism produced internal tensions which would lead to its self-destruction and replacement by a new system: socialism. He argued that class antagonisms under capitalism between the bourgeoisie and proletariat would result in working class conquest of political power as a dictatorship of the proletariat and eventually establish a classless society, socialism or communism, a society governed by a free organisation of manufacturers. In parallel to believing the fact that socialism and communism were inevitable at that time, Marx actively fought for their implementation, arguing that social theorists and underprivileged people alike should carry out organised revolutionary action to rule out capitalism and introduce socio-economic change. Marx has been described as one of the most influential figures in human history. Revolutionary socialist governments adopting Marxist concepts formed existence and power in a variety of countries in the 20th century, leading to the formation of largest socialist states such as the Soviet Union in 1922 and the Peoples Republic of China in 1949. Many labour unions and workers parties worldwide are influenced by Marxism which also led to establishment of various theoretical deviations, such as Leninism, Stalinism, Trotskyism, and Maoism, which were developed as a result. Marx is typically referred along with Emile Durkheim and Max Weber, as one of the three principal architects of modern social science. The fact that both philosophers comes from different times, governed by different events and situations, had great inspiration on their thoughts and their derivation on what the end state of society should be like. They have made their contribution to what human society currently has and will continue to evolve. They conclude that the evolution of humans into many forthcoming stages reflect advancing conditions for mankind in each other’s perspective. Hobbes commenced during the time of war and conflict, at which human beings basic requirement of security was deprived. Marx, who went through exploitative effects of capitalism on labour, in turn has a critical view on capitalism. However, he holds a very positive view of the future and also believes that the basic contradictions in the capitalist society would lead to its own collapse leading the way for revolution. He also assumes that the exploitation of labour would not exist in a communist society. The outcome of Marx’ stage theory is therefore a fair and very specific to the fact that the society is characterized by equality. Marx’s and Hobbes difference was in their views of the social contract between human beings. Hobbes states that people will voluntarily abandon their rights of freedom to an independent ruler standing outside the contract. This is quite fundamental theory of the social contract as most would see the independent governor as also bound by the contract. This theory was further summarised that an absolutist ruler is necessary to keep men in admiration. Marx however, has been through the isolating effects of the capitalism and hence proposes a communist ideal of a communal society. One of the famous Hobbes statements about the state of nature was, Life is brutish, short and harsh, in the state of nature. Humans are constantly in competition for resources, whether it’s primary or secondary. They would reach any extent necessary to meet those needs. This sense of desperation to fulfil needs create insecurity within the human society. Hobbes wrote the book Leviathan, the word Leviathan means the best way of protecting citizens would be by appointing a government that is powerful and intimidating. Hobbes believed that life is not immoral, but immoral in a state of nature. So, by killing an individual in a state of nature would be the same as the letting them live. The rationale is that a government must make laws and regulations in order to create a civilised society to result minimal crime. Regardless of these, Hobbes good works have been recognised as influential in shaping people and government with regards to a state of a civilised society. Hence, views of Hobbes and Marx had different path to reach to the same determination even though they had similar objectives of bringing improvement to the society. Hobbess Leviathan explains the good management of natural and civil laws, as it empowers people to make themselves the people of the society. On other side, Marx states history is economics in action. After analysing the differences and similarities of Karl Marx and Thomas Hobbes, we can gather that both philosophers settled on the notion of communism over individuality. Marx holds very calculative and measurable theories, as his theories are formed natural laws. Although, the differences between these theories are quite visible, their objectives and the message is the same which is the establishment and improvement of a civil society. Bibliography Hobbes, T. (1968) Leviathan, Harmondsworth: Pelican Books Raphael, D. D. (1977) Hobbes- Morals and Politics, Alden Press Oxford Bottomore, T. (1975) Marxist Sociology, The Anchor Press Ltd Swingewood, A. (1975) Marx and Modern Social Theory, The Macmillan Press Ltd Ritzer, G. and Stepnisky, J. (2014) Sociological Theory, 9th edition, McGraw-Hill Education, page 43-75 Biography- Thomas Hobbes [Online] Available at: http://www.biography.com/people/thomas-hobbes-9340461 [Accessed: 10th January 2014] The History Guide- Karl Marx [Online] Available at: http://www.historyguide.org/intellect/marx.html [Accessed: 10th January 2014] 1

Analysis of Pauls Case by Willa Cather Essay example -- Pauls Case W

Analysis of Paul's Case by Willa Cather Willa Cather’s â€Å"Paul’s Case† is a story about a young 16 year-old man, Paul, who is motherless and alienated. Paul’s lack of maternal care has led to his alienation. He searches for the aesthetics in life that that he doesn’t get from his yellow wallpaper in his house and his detached, overpowering father figure in his life. Paul doesn’t have any interests in school and his only happiness is in working at Carnegie Hall and dreams of one-day living the luxurious life in New York City. Paul surrounds himself with the aesthetics of music and the rich and wealthy, as a means to escape his true reality. In Paul’s true reality he has a lack of interest in school. His disinterest in school stems from the alienation and isolation he has in life. This disinterest in school reflects Paul’s alienation because of the unusual attention he receives there that he doesn’t get at home. In class one day he was at the chalkboard and â€Å"his English teacher had stepped to his side and attempted to guide his hand† (Cather 1). Paul, at the moment of being touched, stepped backwards suddenly and put his hands behind his back. In other classes he looks out the window during lectures and pays little attention to his teacher’s lessons. Paul, growing up without a mother figure in his life, is unaccustomed to any affection or care from his teachers that mothers tend to give. Therefore, his alienation is portrayed in his attitude toward school, and the fore...

Social psychologist Amy Cuddy talked about

As physical delivery she is perfect. Her appearance is good. Her dress is not too much fancy. This is good thing because if it was fancy it distracts easily people attention. Even it is hard to check from camera, her eye- contact seems good. Seems like, she watch every part of the hall. As seen she is moving a little bit to maintain attention. Since we are talking about a person who is talking about body language, there is no need to talk about her gestures and posture. As expected, she shows that listen to me I know what I am talking about.Her vocal livery is good. Even if she is not singer her volume is good and she is controlling her volume perfectly. Also, her speech Is fluency even if there are some tongue slips such as when she is saying beautiful at the start. In general, her speech delivery Is perfect. Let's move on to the audio-visual aids. At her speech she Is showing one video, lot of photos and some graphics. As known visual aids Increase the audience's understanding. Vid eo, photos and graphics which are used In speech are relevant to topic and also her sign posts are good.Sometimes she Is showing Just a sentence. In order word, she Is emphasizing the Important points. In addition, between two slides projector Is using as a helper. What I mean Is that while she Is not using the projector, her camera Image Is shown so people who are sit behind can see her easily. This Is very good strategy. Generally, her audio-visual aids are good. Finally, let's move on her attention-getting techniques. As seen at start, she Is activating the audience's Imagination. Therefore, she starts her speech with good attention.There Is one point that I am not sure about It. At close of the end, when she Is giving an example one of her students she Is getting emotional and spread this emotion to the people. Actually It Is a very good attention technique. I am not sure It was prepared or Just occurred because we are talking about a person who Is Glenn a message â€Å"fake It TTL become It†. Even If It was prepared It Is very good tactic. Too sum up, she Is know what talk about. Her delivery, visual-aids and attention- getting technique Is very good.If you curious about body language I suggest this beech. Social psychologist Amy Cuddy talked about By carmaker her volume perfectly. Also, her speech is fluency even if there are some tongue slips such as when she is saying beautiful at the start. In general, her speech delivery is Let's move on to the audio-visual aids. At her speech she is showing one video, lot of photos and some graphics. As known visual aids increase the audience's understanding. Video, photos and graphics which are used in speech are relevant to topic and also her sign posts are good.Sometimes she is showing Just a sentence. In order word, she is emphasizing the important points. In addition, between two slides projector is using as a helper. What I mean is that while she is not using the projector, her camera image is shown so people who are sit behind can see her easily. This is very good strategy. Generally, her audio-visual aids are good. Finally, let's move on her attention-getting techniques. As seen at start, she is activating the audience's imagination. Therefore, she starts her speech with good attention.There is one point that I am not sure about it. At close of the end, when she is giving an example one of her students she is getting emotional and spread this emotion to the people. Actually it is a very good attention technique. I am not sure it was prepared or Just occurred because we are talking about a person who is giving a message â€Å"fake it till become it†. Even if it was prepared it is very good tactic. Too sum up, she is know what talk about. Her delivery, visual-aids and attention- getting technique is very good. If you curious about body language I suggest this

Hellenistic age essays

Hellenistic age essays While the classical age of Greece produced great literature, poetry, philosophy, drama, and art, the Hellenistic age shared it with the known world. At the forefront of this new age were the Hellenistic cities. They stood as islands of Greek culture in a sea of non-Greeks. The spread of Greek culture, new opportunities for women, and long term improvements in living resulted from these Hellenistic Cities. The Greek culture thrived in the Hellenistic cities. While these cities were often very diverse, all government business was transacted in Greek. The political institutions of the cities were modeled after those of the Greek polis and the physical layout of the new cities were modeled after those of the Greek homeland. In a traditional rectilinear grid, cities were laid out with temples, altars, and theaters. The Greeks commissioned purely Greek sculpture, read literature of the classical period, and had separate law courts for themselves. Within these Hellenistic cities some Natives felt resentful and their complaints have been recorded. According to Jackson J. Spielvogel, Western Civilization, An Egyptian camel driver, for example, complained bitterly that he was not paid regularly because he did not know how to behave like a Greek We can see how important it would be for easterners to completely become Hellenized in order to enter the ranks of the ruling class. Sadly bec oming Hellenized often meant alienation from ones own culture. If a non- Greek wanted to achieve any such success he had to first adapt himself into the Greek culture. With cities growing and trade spreading through the east, the Greek culture was able to spread to the known world. A noticeable feature in the Hellenistic world was the improvement of opportunities for women. For example in Macedonia, alliances between mothers and sons provided openings for women to take an active role in politics. And in Egypt opportunities fo...

Run a Diesel on Waste Vegetable Oil (WVO)

Run a Diesel on Waste Vegetable Oil (WVO) So, you’re here because you’re curious about the process of running a diesel engine on waste vegetable oil gathered from a restaurant? Well, good for you. Our guess is that in addition to still having the first nickel you ever earned tucked between your mattress and box spring, you no longer want to contribute to all the nastiness that goes along with America’s dependence on fossil fuel. Give yourself a pat on the back. We’re conservationists. People who don’t want to use more of this world’s resources than necessary, and we place a priority on getting a little more mileage out of stuff that most people would toss aside. We’re also rugged individualists. People who don’t like to depend on others when they can depend on themselves. Run a Diesel on Waste Vegetable Oil: A Reality Check By now, you’ve probably read all of the waste veggie oil propaganda: diesel engines run fine on vegetable oil, just as they were originally designed to; restaurants are dying to get rid of this viable fuel alternative - to them it’s a waste product; burning veggie oil is better for the planet than burning fossil. As far as we’ew concerned, all of that is true. But going into this you also need to know that there are no free lunches and no free rides. Yes, you will save money, but you’ll be trading off valuable time out of your life. Compare burning waste vegetable oil in your car to another popular grassroots sustainable energy process: burning wood to heat your house. If you’ve ever cut, split and stacked enough firewood to last through a cold winter, you know what were talking about. It saves you money out of pocket, but it’s going to cost you some sweat and maybe even a minor flesh wound or two. Run a Diesel on Waste Vegetable Oil: Things to Keep in Mind First, if you make a deal with a restaurant to collect their oil, you need to do so in a prompt, professional manner. In my case, the restaurant had little storage space and was eager to get rid of their waste oil when they had a few containers filled up, lest they get cited for having it around in the event of a health department inspection. So when the manager of that fine establishment called, she expected me to get over and collect the oil, pronto. Next, you have to store the oil. I have two clean 55 gallon drums in which I store my filtered oil, but the five-gallon containers I get from the restaurant get stacked up in the corner of my garage until I get around to the next step. Which is... Filtering. There will be food particles suspended in the oil and, before you can burn it in your car, you need to get them out. This isn’t brain surgery, but it can be tedious if you’re doing it the old-fashioned way like I do it, pouring the oil through strainers by hand. There are more effective ways, but it will involve buying additional equipment, a pump, hose, spin on filters etc. Then there’s the waste. My oil is given to me in five-gallon plastic containers inserted in cardboard boxes. These are recyclable, but you’ll have to clean out the containers or risk drawing the ire of the folks at the local transfer station. Ditto for the cardboard. If it’s soaked in oil, they might reject it, which means you’ll be sending it to the landfill. In addition to the packaging waste, you will also invariably have some oil at the bottom of the containers that are so polluted with charred food that it’s virtually unusable. You’re going to need to get rid of this too, unless you plan on taking the time to clean it and burn it. Run a Diesel on Waste Vegetable Oil: Modifying the Vehicle You need to modify your vehicle to burn WVO. If you are planning to burn WVO in a car that is under warranty, first off, I think you’re out of your mind, and second, this will definitely void said warranty. The best kit on the market  is the Greasecar kit. It costs about $1,000, less installation. If you can’t do it yourself, then at $80 an hour, which is what most repair shops charge, you could be looking at more than $1,000 for installation. In fact, Greasecar charges between $1,000 - $1,400 for installation. If you’re driving 15,000 miles a year in a VW diesel that gets 40 mpg, it’s going to take you more than a year just to pay off the price of the kit and the installation. Run a Diesel on Waste Vegetable Oil: Maintenance It’s possible to filter all of the fryer junk out of the oil before you dump it in your car, but for some reason, I’m never able to. So you’re going to have to change the filters on your car more frequently than you ever had to while burning diesel. This isn’t a big deal, but it is one more step in the process that people who just pull up to the pump, fill up and then drive off, never have to deal with. And if you drive too far with a clogging filter, you could be left on the side of the road facing a $200 tow bill. (This happened to me). And there goes some of your savings. Run a Diesel on Waste Vegetable Oil: Final Thoughts Its important to understand that burning WVO isn’t as straightforward as some might lead you to believe. It is interesting and rewarding but will require some work on your part. But, hey, we’re conservationists and rugged individualists. We don’t give up after hearing a little straight talk, right?

Analysis paper Essay Example | Topics and Well Written Essays - 500 words - 8

Analysis paper - Essay Example The whole objective was to encourage a mass consumption drive so that the national economy could sustain and boost a high production drive. The suitable federal programs like Employment Act of 1446 and G.I. Bill of Rights allowed the returning veterans to buy new homes and the consumer goods required to furnish them. This also aided the nation’s Cold War claims that the US was a more equality driven nation in which everybody had the access to a better quality of life. The nation cherished the newfound democratization of consumption that was boosted by the democratization of credit and employment opportunities. However, this new consumer haven based on capitalist democracy and free choice did tend to support many old entrenched gender and class biases. It conveniently sidelined the working class women who had come out in large numbers during the War to aid and strengthen the war efforts. Now that there services were no more required, the system once again intended to give in to the patriarchal notions of American family which upheld the male domination. It again intended to make women dependent on the male choices and decision making capacity. This bias was systematically supported by the gendering of consumption, credit and opportunities for employment. The post World War system also promised to enhance the status of the working class. However, it intended to do so by increasing the purchasing power and consumption capacity of the working class. It no way desired to extend a say and role to the working class in the larger decision making process. Steps were taken to suppress the working c lass say by ensuing measures like the Taft-Hartley Act of 1947 that discouraged labor organization and unionization. The post War scenario in a way upheld and encouraged the deep seated social biases and prejudices by supporting the privileged

The vital factors of british and chinese student when they considering Dissertation

The vital factors of british and chinese student when they considering apply for the university during the globalization age - Dissertation Example The literature review chapter presented an overview of the factors playing and important and decisive role in determining the application process of the British and Chinese students while applying in universities. It was found that the demographic, socio-economic, social, and individual factors play an important role in the decision making process. Moreover, Chinese students are more careful while applying in universities as they seek reputation, image, brand, value for money, and future prospects. The research methodology chapter presented an overview of the different elements of the methodology along with discussing the overall relevance and importance of each element in seeking the answers for the hypotheses. The findings and analysis chapter presented an analysis of the findings based on the use of the SPSS statistical tool. The chapter highlighted the use of Chi Square, Anova, and Mean tests in understanding the relationship between factors affecting the applying process in univ ersities. It was found that there is a positive relationship between social, demographic, personal, and globalisation factors affecting the applying process in universities for oh Chinese and British students. ... TABLE OF CONTENTS Section 1.Introduction 4 1.1Introduction 4 1.2 Research Aim 5 1.3 Research Objectives 5 1.4 Research Questions 5 1.5: Background of the Research 6 1.6 Rationale for the Research Topic 7 1.7 Scope of the Research 7 1.8: Proposed Methodology 7 1.9: Outline of the Dissertation 8 1.10: Summary 9 Section 2.0 Literature Review 10 2.1 Introduction 10 2.2 Impact of Globalisation on Students 10 2.3 Perceived Isolation of Chinese Students in the UK 14 2.4 Academic Issues 16 2.5 Factors Affecting the Academic Performance of Chinese Students 18 2.6: Social Factors Affecting the Applying Process in University 19 2.7: Demographic Factors Affecting the Applying Process in University 21 2.8: Other Factors Affecting the Applying Process 23 2.9: Summary 25 Section 3.0 Research Methodology 26 3.1 Introduction 26 3.2 Research Philosophy 26 3.3 Research Approach 27 3.4 Research Design 27 3.5 Data Collection Methods 28 3.6: Data Analysis 28 3.7 Sampling 28 3.8: Questionnaire Formulation 29 3.9. Ethical Considerations 29 3.10: Strengths and Limitations of the Methodology 29 3.11: Summary 30 Section 4.0 Findings and Analysis 31 4.1 Introduction 31 4.2 Hypotheses Analysis 32 4.3: Summary 48 Section 5 Conclusion and Recommendations 49 5.1 Introduction 49 5.2: Conclusion 49 5.3: Recommendations for Students Applying in University 54 5.4: Recommendations for Future Research 54 5.5: Summary 55 BIBLIOGRAPHY 56 CHAPTER-1: INTRODUCTION 1.1: Introduction Globalisation can be considered as the main force connecting different nations and cultures in an easy and simple manner. Globalisation often helps in the expansion of international cultures, social, political, and economic activities (Brennan, et al, 2009). Globalisation

CSR Essay Example | Topics and Well Written Essays - 1000 words

CSR - Essay Example 2. Company 1: The first company selected for review is Apple Inc., which has been the leading cellular firm since its beginning. 2.1 Apple’s Corporate Social Responsibility The main features of Apple’s corporate social responsibility as stated in the website of the company include a safer supply chain, respect and dignity for employees, and eco-friendly manufacturing processes. All of these features suggest that Apple Inc. takes good care of its adherence to the principles of corporate social responsibility. It is also stated on the website that the company considered and followed the guidelines of Global Reporting Initiative to prepare the information about CSR. Let us now discuss the main aspects of Apple’s Corporate Social Responsibility. 2.1.1 Environment Protection Apple Inc. makes special efforts for greenhouse gas emissions. In 2012, it is estimated that the company’s input in the greenhouse gas emissions was nearly 30.9 million metric tons (Apple I nc. 2013). Apple Inc. has adopted a well-planned approach to ensure environmental friendliness. The company finds ways to reduce the carbon footprint though everything ranging from all types of products to all facilities. Apple Inc. large input in the greenhouse gas emissions represent the way the company manufactures its products and carry out all business processes. The main source of Apple’s greenhouse gas emissions is its products, which include every activity involved in product development from manufacturing to recycling. The other but comparatively very minor source of emissions is its facilities and data centers. The company pays special attention towards bringing reduction in the use of energy to manufacture the products because to be energy efficient is essential for large-scale greenhouse gas emissions. 2.1.1.1 Renewable Energy If we talk about the efforts of Apple inc. towards environmental sustainability, we come to that the company makes use of renewable energy sources to reduce the burden on current sources of energy. The use of renewable energies also reduces the carbon footprint by reducing the impact of data centers and corporate facilities (Apple Inc. 2013). 2.1.1.2 Recycling The company also stresses on the importance of recycling and takes considerable steps to recycle the used products to make them usable once again. The company collects all e-waste through voluntary and regulatory programs and processes it for reuse. 2.1.1.3 Energy Efficiency The company measures the amount of greenhouse has emission released by the products, as well as during production of products through the life cycle approach. The company believes that this is the step that no other company takes to measure the level of energy efficiency (Apple Inc. 2013). 2.1.2 Supplier Responsibility Apple Inc. also takes care of employee rights and provides them with safe workplace so that they can fulfill their responsibilities properly. Not only this, the company also pr ovides educational opportunities to employees in order to for them to improve their knowledge and work potential. Through inspections and improvement plans, the company makes sure that the suppliers adhere to the company’s code of conduct. 2.1.3 Labor and Human Rights Apple Inc. also holds suppliers responsible for upholding the employees’

The Origin Of Anatomically Modern Essay Example for Free

The Origin Of Anatomically Modern Essay Introduction The origin of modern humans and the fate of the Neanderthals are two of the most hotly debated topics in paleoanthropologist   Recent fossil finds new information from the field of molecular genetics that led to a re-evaluation of the question of the origin of the modern human beings. Where, when and how did modern human beings first appear? These critical questions have engaged anthropologists since the birth of their science. In last several decades paleoanthropologists have concentrated in solving the problems of Plea- Pleistocene origins of our genus, Homo. Interest in this issue remains passionate, but we have grown to understand that the origin of our species, Homo sapiens, is the outcome of an equally interesting and complete set of evolutionary factors.   Origin of Homo Sapiens and the Fate of Neanderthals   Neanderthal refers to a group of morphologically distinct human fossils. It is found throughout Western Eurasia way back ca. 130,000-30,000 BP. They evolved in Europe from Homo heidelbergensis populations, such as those from Sima de los Huesos in Atapuerca, Spain, Steinheim in Germany and Petralona in Greece. The primary Neanderthal fossils of the Levant come from the cave sites of Tabun, Amud, Kebara, and Dederiyeh, as well as Shanidar Cave in northern Iraq. Neanderthals physically were ruggedly built, with thick chests and relatively short limbs, a body shape today found among arctic populations. The modern humans evolved from archaic Homo sapiens primarily in East Africa.   A 195,000 year old fossil from the site in Ethiopia shows the beginnings of the skull changes that we associate with modern people, including a rounded skull case and possibly a projecting chin. A 160,000 year old skull from the Herto site in the Middle Awash area of Ethiopia also seems to be at the early stages of this evolution.   It had the rounded skull case but retained the large brow ridges of archaic Homo sapiens.   Somewhat more advanced intermediary forms have been found at Laetoli in Tanzania dating to about 120,000 years ago.   By 115,000 years ago, early modern humans had expanded their range to South Africa and into Southwest Asia shortly after 100,000 years ago.   Evidently, they did not appear elsewhere in the Old World until 60,000-40,000 years ago.   This was during a short temperate period in the midst of the last ice age.   The Fossil and Genetic study of Homo Sapiens and Fate of Neanderthal   At present the only way of studying ancient ancestors was through old fossils and stone tools. As we go back further in time fossils become rarer. Of the billions of people who lived before the invention of agriculture only the fossilized remains of a few hundred have been found. In the absence of fossils, human DNA that transmits genetic information from one generation to the next has proved to be a valuable tool in recording the evolution of the human species. Two pieces of the human genome are particularly useful in discovering human history. One is the Mitochondrial DNA and the other is the Y chromosome. These are the only two parts of the genome that are not interchanged about by the evolutionary mechanisms designed to generate diversity with each generation. Hence the Mitochondrial DNA and the Y chromosome are passed down generation to generation intact. Studies of modern DNA, especially mitochondrial DNA (mtDNA) which occurs only in the cellular organelles called mitochondria, reveal that humans are amazingly homogeneous, with rather little genetic variation.   In fact, there is significantly more genetic variation between two individual chimpanzees drawn from the same population than there is between two humans drawn randomly from a single population. Until recently, the Levant was seen as furnishing the strongest evidence for a biocultural transition between the Neanderthals and early modern human populations. In the mid-1980s, geophysicists had developed several methods, thermoluminescence, electron-spin resonance, and uranium-series, for dating sites older than 40,000 BP that provided revolutionary results. While estimated ages for the Levantine Neanderthals were broadly comparable to those from Europe, between 65,000-47,000 BP, the new dating methods showed that the early modern humans from Skhul and Qafzeh date to 130,000-80,000 BP, older than the Neanderthals who were supposedly their ancestors (Valladas et al. 1998). Minimally, these new dates call for a reinterpretation of Neanderthal vs. early modern human biological and behavioral contrasts. Overview from the revolution of Homo sapiens and the Fate of Neanderthal The evolution of these two hotly debated topics in paleoanthropologists was basically about to, when and where they lived, their physical appearance, their way of living and to whom they originated. According to paleoanthropologists and some people who showed interest in studying those ancient people is that Neanderthals lived in Europe while the coming of modern man or the Homo sapiens was essentially compared to Asian people. There are many similarities in the Neanderthals’ and early modern humans’ according to archaeological records. Both lived in similar Mediterranean woodland habitats and occupied Kars tic caves. Both hunted and gathered the same range of animal species. Such similarities are to be expected between closely related hominids, but they do not necessarily imply a close social or cultural relationship. Instead, evidence for evolutionarily significant behavioral differences between Neanderthals and early modern humans is likely to be delicate, reflected in the different strategies these humans used to realize their settlement, survival, and social goals. The specific topic they end up of arguments was about their physical appearance in which each of them was distinguish by a unique set of anatomical features. The Neanderthals are characterized with a large, long, low cranial vault with a well-developed double-arched brow ridge. a massive facial skeleton with a very projecting mid-face, backward sloping cheeks, and large nasal aperture, with large nasal sinuses an oddly shaped occipital region of the skull with a bulge or bun molars with enlarged pulp chambers, and large, often very heavily worn incisors a mandible lacking a chin and possessing a large gap behind the last molar  . While the Homo sapiens were a cranial vault with a vertical forehead, rounded occipital and reduced brow ridge, a reduced facial skeleton lacking a projecting mid-face  a lower jaw sporting a chin, a more modern, less robustly built skeleton. These two descriptions gave much idea on how they differ each other. Are we genetically different from our Homo sapiens ancestors who lived 10-20,000 years ago?   The answer is almost certainly yes.   In fact, it is very likely that the rate of evolutionary change for our species has continuously accelerated since the end of the last ice age, roughly 10,000 years ago.  The evidence for a biocultural transition between the Neanderthals and early modern human populations they creatively construct social and cultural identities that transcend actual biological kinship (Wobst 1977). The best-documented early examples of symbolic artifacts are bone, ivory and stone beads from â€Å"Aurignacian†.   This is mostly due to the fact that our human population has deliberately grown and moved into new kinds of environments, including cities.   This has exerted strong selection for individuals who were fortunate to have immune systems that allowed them to survive.   We have been exposed to new kinds of environmental pollution that can cause increased mutation rates. There has been a marked change in diet for most people around the globe to one that is less varied and now predominantly vegetarian with a heavy dependence on foods made from cereal grains.   It is not entirely clear what all of the consequences of these environmental and behavioral changes have been.   However, it does appear that the average human body size has become somewhat shorter over the last 10,000 years. Finally, can we say what direction human evolution will take in the future?   This is a captivating question to consider but impossible to answer because of innumerable unknown factors.   Though, it is certain that we will continue to evolve until we reach the point of realizing factored that could possibly affect our lives. Bibliography Aiello, L.C. The fossil evidence for modern human origins in Africa: A revised view. In American Anthropologist, 1993. vol. 95, no. 1, pp. 73-96. Bar-Yosef, O. 1995. â€Å"Modern Human Origins and Neanderthal Extinctions in the Levant   ,† Athena Publications, Inc.( 2001). Accessed September 27, 2007 http://www.athenapub.com/8shea1.htm   â€Å"Early Modern Homo Sapiens.† Dennis ONeil (2007). Accessed September 27, 2007   Ã‚   http://anthro.palomar.edu/homo2/mod_homo_4.htm â€Å"Homo Sapiens.† Smithsonian Institution (2000). Accessed September 27, 2007 http://www.mnh.si.edu/anthro/humanorigins/ha/sap.htm Johanson, Donald. â€Å"Origins of Modern Humans: Multiregional or Out of Africa?† American Institute of Biological Sciences (2001). Accessed September 27, 2007 http://www.actionbioscience.org/evolution/johanson.html Kreger, David C. Homo sapiens.† Archaeologist .com (2005). Accessed September 27, 2007 http://www.archaeologyinfo.com/homosapiens.htm -2005    McBrearty, Sally. â€Å"The Origin of Modern Humans.† JSTOR (2007). Accessed September 27, 2007 http://links.jstor.org/sici?sici=0025-1496%28199003%292%3A25%3A1%3C129%3ATOOMH%3E2.0.CO%3B2-Wsize=LARGEorigin=JSTOR-enlargePage ArchaeologyInfo.com All Rights Reserved â€Å"Recent single origin hypothesis.† Wikimedia Foundation, Inc (2007). Accessed September 27, 2007 http://en.wikipedia.org/wiki/Out_of_Africa_theory

Overview Of Science Teaching Yesterday Today And Tomorrow Education Essay

Overview Of Science Teaching Yesterday Today And Tomorrow Education Essay The development of science education in the United States is said to have been pushed by a perceived lack and deficiency with laggard innovations in science and the declining quality of students the science curriculum has produced. Reforms in the science curriculum in the past were triggered by Soviet Unions Sputnik launch and how the event placed the US behind their Russian counterparts (Matthews, 1994). Today, in the era of globalization, a growing concern is the declining standards and performance of American students in mathematics and science. The challenge falls upon the entire American education system to ensure scientific literacy among its citizens and equip them with the scientific competency to become productive members of a democratic society. This paper discusses the evolution of science education in the United States in order to evaluate how the science teacher or educator could initiate reforms in the classroom or the systemic setting. Science Education: The Past It is a common perception among students that science is a difficult and deplorable subject in school (Krehbiel, 1999). Responsibility has fallen upon policy-makers and science teachers to make the sciences more appealing to students. As Stephen Jay Gould said, We think that science is intrinsically hard, scary, or arcane, and that teachers can only beat the necessary knowledge, by threat and exhortation, into a small minority born with inborn propensity (as cited in Osborne, 2007, p. 117). Why has science education acquired this brand or label as a seemingly impossible subject which only a handpicked few could appreciate and comprehend? The history of science education suggests that the rigidity, prescriptive curriculum, and standardized form of science teaching as a subject based on memorization of facts on a very wide range of science content might have contributed to this perception (Matthews, 1994). The standardization of science teaching in the late 1800s was undertaken in order to address the problem of the lack of qualified science teachers. The school curriculum concept grew out of the London School Board in the United Kingdom in 1870, prompting the training of science teachers who can ably teach science courses to the general public. In the United States, the standardization of science education came in the 1890s and there was a great debate on what ideology should guide the school science curriculum: citizen science or professional training. In 1892, a group called the Committee of Ten was tasked by the National Education Association (NEA) to make recommendations for a school science curriculum. This commi ttee emphasized on science teaching as a citizen science that is important in grooming professional scientists in the future. As a result, the entire American education system applied the curriculum recommended by this Committee (Wallace and Loughran, 2003). The emphasis was theoretical and stressed on the teaching of facts and principles of the disciplines. The approach was foundationalist, where the curriculum attempts to make the future scientist learn all the basic concepts of every science discipline. Cohen opines that the tradition of attempting to make students memorize a series of dry facts was impractical because no practicing scientist readily memorizes such as the density of various substances, the atomic weight of different chemical elementsà ¢Ã¢â€š ¬Ã‚ ¦ the distance in light years from the Earth to various stars (and so on) (as cited in Osborne, 2007, p. 173). This tradition still dominates science education today, but has also been challenged with the introduction of other ideologies to guide science teaching. One is the applied approach where science is taught in relation to how everyday things function and contribute to society, and the liberal or humanistic approach, where emphasis is given on the implications of science in a historical and cultural sense (Matthews, 1994). Science Education: The Present The same concerns still exist in science education today. Attitudes toward science and mathematics among students remain negative and parental support for a science-geared education has declined (Osborne, 2007). K-12 science educators in many states in the US still follow the rigid, theoretical tradition in science teaching and conform strictly to the curriculum and content prescribed among age groups. Policy makers and education lobbyists have expressed concern that emphasis on facts and theories have resulted to teachers who merely cover the material, without teaching the material. The process of science is overlooked and the student fails to develop critical thinking skills and appreciation for the scientific method. Osborne (2007) articulates the tension in science teaching today. She argues that the science curriculum is geared at developing future scientists, hence, the stress on factual and theoretical presentation on a wide range of content. This contributes to the perception that becoming competent in science is practical only to students who want to pursue a career in the sciences someday. The aim of scientific literacy for all citizens is missed if this kind of thinking is not corrected. According to Krehbiel (1999), science teachers have the responsibility of clarifying to students that science competency is not only suited for the future scientist, it is also beneficial to non-scientists. Scientific literacy contributes to the development of problem-solving skills that greatly benefit non-scientists and can be applied in everyday life. Science education development today wants to enhance the competency of teachers. Teachers are central to the development of scientific literacy which is the end goal of science education (Osborne, 2007). Their qualifications and their attitudes play a great role in accomplishing this mission. State Boards have specific requirements and credentials for science teachers. Studies have shown that teachers who possess subject-specific degrees are better qualified to influence positive science outcomes among students than those who do not (Cronginer et al., 2003). However, secondary characteristics such as teachers attitudes and belief systems play a major role in motivating students to learn. Wallace Loughran (2003) suggest that there are many factors that contribute to the belief systems of science teachers, such as social pressure (or the need to conform to prescribed methods of instruction) and the apprenticeship of observation (or the mirroring of style of teaching they experienced a s students in their science classes). Attitudes about practice reflect upon a science teachers teaching style, which in turn influence comprehension. Teachers who consider themselves as transmitters of knowledge apply a teacher-centered style of instruction where the main goal is the delivery of the content or subject matter (Wallace Loughran, 2003). A teacher who espouses this tradition adheres strictly to the organization of content while the needs of students are secondary considerations only. Lesson plans are designed to conform to prescribed content with no concern for student readiness or aptitude. Wallace and Loughran (2003) identify this method as the most dominant form in science teachers. An alternative style is the student-centered method which focuses primarily students comprehension. A teacher who practices this style first considers his or her students prior knowledge or aptitude before planning lessons and concentrates on forming social interactions or collaborative relationships with students (Wallace L oughran, 2003). Science Education: The Future If the international rankings of American students in science and mathematics are predictive of the quality of science education, then there are great challenges to be overcome in the near future. As American students lag behind their European and Asian counterparts in science competency, reforms in policy and corporate support are today heavily emphasized to produce more globally competitive students in the future. Microsoft founder Bill Gates has contributed billions to encourage students to take science course in college. Organizations such as Tapping Americas Potential provide scholarships for more students to graduate with degrees in science, mathematics, and engineering (Osborne, 2007). In the education system, policy reforms are also under way. In 1996, the National Committee on Science Education Standards and Assessment (NCSESA) came up recommendations on how to better produce more scientifically literate students for the future. Standards related to science teaching were presented in the book National Science Education Standards, such as: The vision of science education described by the Standards requires changes throughout the entire system. What students learn is greatly influenced by how they are taught. The actions of teachers are deeply influenced by their perceptions of science as an enterprise and as a subject to be taught and learned. Student understanding is actively constructed through individual and social processes. Actions of teachers are deeply influenced by their understanding of and relationships with students. (p. 30) Among the reforms in elementary and secondary science education emphasize on the need for inquiry-based and hands-on curriculum used in schools. It has been a major thrust advocated in the National Science Education Standards and the American Association for the Advancement of Science. Conclusion The development of science education has been made possible by the careful study of its past, an assessment of the present, and a positive outlook on the future. Remnants of the heavily theoretical orientation of science teaching of the 19th century are still practiced today. At present, there has been a noticeable decline in the competency of students in science and mathematics, pushing the drive for more reforms in science education. The recommendations, while focusing on the systemic need for science education reform, also highlight the important role of the science teacher in achieving better science outcomes among students. Teachers competency, decisions about the content, peer interactions, behaviors, attitudes, and belief systems significantly influence students comprehension, appreciation, and attitudes toward science.

Charles Lindbergh :: essays research papers

Charles Lindbergh Shortly after Charles Lindbergh landed, he was swarmed by 25,000 Parisians who carried the wearied pilot on their shoulders. They were rejoicing that Charles Lindbergh, the American aviator who flew the first transatlantic flight, had just landed at Le Bourget field in France. Having just completed what some people called an impossible feat, he was instantly a well-known international hero. Despite his pro-German stance during World War II, Charles Lindbergh is also an American hero. A record of his happiness and success exists in the material form of his plane hanging in the Smithsonian Institute; however, much of Lindbergh's life was clouded by turmoil. The life of Charles Lindbergh though best remembered for his heroic flight across the Atlantic, was marred by the kidnapping of his baby and his fall from favor with the American public following his pro-German stance during the 1930's. Charles Lindbergh, the famous American aviator, was born February 4, 1902 in Detroit, Michigan. As a boy he loved the outdoors and frequently hunted. He maintained a good relationship with his parents "who trusted him and viewed him as a very responsible child". His father, for whom young Charles chauffeured as a child, served in the U.S. Congress from 1907 to 1917. Lindbergh's love of machinery was evident by the age of 14; "He could take apart a automobile engine and repair it". Attending the University of Wisconsin, Lindbergh studied engineering for two years. Although he was an excellent student, his real interest was in flying. As a result, in 1922 he switched to aviation school. Planes became a center of his life after his first flight. His early flying career involved flying stunt planes at fair and air shows. Later, in 1925 he piloted the U. S. Mail route from St. Louis to Chicago. On one occasion while flying this route his engine failed and he did a nosedive towards the ground. Recovering from the nosedive he straightened the plane successfully and landed the plane unharmed. This skill would later be invaluable when he was forced to skim ten feet above the waves during his famous transatlantic flight. As early as 1919 Lindbergh was aware of a prize being offered by the Franco-American philanthropist Raymond B. Orteig of New York City. Orteig offered 25, 000 dollars to the individual who completed the first non-stop transatlantic flight from New York to Paris. Ryan Air manufactured his single engine monoplane, the Spirit of St. Louis, so named because many of his investors were from that city. In preparation for the flight, Lindbergh flew the Spirit of St.

“1984″ vs. Nazi Germany Essay

I have always been fascinated with Adolf Hitler and World War II. It seems that throughout my education and lifetime, the topic of how Hitler’s Germany almost ruled the entire world was constantly mentioned in conversations, books, movies, or television programs. After reading George Orwell’s â€Å"1984†³ I saw that there were big similarities between the town of Oceiana and Nazi Germany. Both types of government were extremely similar; in 1984as well as in Nazi Germany, they killed and vaporized people with no remorse and had no respect for humanity. Therefore, when I read the quote, â€Å"it is impossible to found a civilization on fear and hatred and cruelty. It would never endure,† I immediately thought of Nazi Germany. Hitler’s evil drive for success clearly proved this quote to be true and shows that hatred and fear can’t in fact create a stable civilization. The Nazi’s ruled Germany from 1933 to 1945 when Germany surrendered and admitted defeat in their war of aggression, World War II. This was similar to the war that Oceiana was involved in throughout the book. Also, many German’s were taken to and killed at the concentration camps, just like Winston, along with many others, were taken to the Ministry of Love to be â€Å"taken care of.† In the book as well as in Germany there were no rights granted to citizens and freedom was merely a thought. Moreover, many children had to work at young ages and did not learn the proper skills in order to read or write. See more: Basic Economic problem of Scarcity Essay In the fictional Oceiana, children were also not allowed books and they were taken away because The Party was afraid that people would become too smart and try to overthrow the government. People in both of these countries were treated as slaves and humanity seemed completely outside the realm of possibility. Now, it is a known fact that Adolf Hitler was one of the 20th century’s most powerful dictators. He was responsible for World War II and the death of millions. Hitler saw a nation in despair and used this as an opportunity to gain political power. He saw a nation of unemployed and hungry citizens and promised them economic prosperity in return for absolute power. During his time he caused such a great deal of death and destruction He was indeed a great leader, yet his kingdom’s basis is what caused it to fall. Hitler’s racial and political hatred, along with the fear he instilled in his people were the major causes of the disintegration of his nation. Therefore, this event in history is a prime example of the fact that â€Å"it is impossible to found a civilization on fear and hatred and cruelty.† No one wants to be ruled by someone cruel and full of hate. This form of government didn’t and couldn’t ever endure. Citations * Adolf Hitler.† Jewish Virtual Library – Homepage. Web. 01 Mar. 2011. . * Adolf Hitler.† Spartacus Educational – Home Page. Web. 01 Mar. 2011. . * Adolf Hitler.† Wikipedia, the Free Encyclopedia. Web. 01 Mar. 2011. .

7 Examples of Incorrect Punctuation with Quotation Marks

7 Examples of Incorrect Punctuation with Quotation Marks 7 Examples of Incorrect Punctuation with Quotation Marks 7 Examples of Incorrect Punctuation with Quotation Marks By Mark Nichol This post points out common errors committed when reporting what has been said or written. Each example is followed by a discussion of the problem and a revision that provides a solution. 1. She pointed out that, â€Å"Speed matters - the faster an organization learns, the faster it evolves.† The quotation, in isolation, is a complete sentence and is properly capitalized. But when dropped into a sentence, as in the example above, it becomes part of the sentence, just as if it were a paraphrase (â€Å"She pointed out that speed matters - the faster an organization learns, the faster it evolves.†) Therefore, a full-sentence quotation integrated into a full sentence like this is demoted and no longer merits capitalization- nor should it be preceded by a comma, because â€Å"she pointed out that† is not an attribution (see the example below pertaining to attribution), because it includes the transitional term that, which is essentially redundant to a comma: â€Å"She pointed out that ‘speed matters - the faster an organization learns, the faster it evolves.’† 2. â€Å"On the outside, he’s a warrior, but on the inside, he’s controlled and focused,† is how one of John Smith’s teammates described him to us. Similarly, when a quotation is integrated into a sentence at the head of a sentence, omit a comma at the end of the quotation unless it is necessary for the sentence’s grammatical structure: â€Å"On the outside, he’s a warrior, but on the inside, he’s controlled and focused† is how one of John Smith’s teammates described him to us. (In the sentence â€Å"She assured us that ‘he is normally very well behaved,’ as if that had anything to do with it,† the comma correctly separates the main clause from the subordinate clause.) 3. Jones screamed â€Å"help me† and â€Å"you’re assaulting me† as the detective forced her into an unmarked car. Quotations that follow an attribution- a phrase that identifies the speaker or writer and explicitly describes the character of the communication with a verb (such as said) and perhaps an adverb (such as â€Å"said sarcastically† or â€Å"said quietly†) or an adverbial phrase (such as â€Å"said as if to a child† or â€Å"said the other day†), are followed by a comma. In addition, when the quotation is a complete sentence, it should be capitalized: â€Å"Jones screamed, ‘Help me!’ as the detective forced her into an unmarked car.† (And, as further edited, an exclamation point should be included when a quotation is described as being delivered with volume or passion, just as a question mark is necessary when asking a question.) If the attribution pertains to more than one quotation, the quotations are treated as a compound phrase (using the generic structure â€Å"[this] and [that]†) and thus an additional comma, after and, is not required: â€Å"Smith screamed, ‘Help me!’ and ‘You’re assaulting me!’ as the detective forced her into an unmarked car.† (Here, unlike in the previous example, punctuation following the quotation is valid because like question marks, exclamation points, which are otherwise interchangeable with commas, provide contextual information that commas do not.) (This post about attribution and quotations is one of many at DailyWritingTips.com that discuss the topics; search the site using the keywords â€Å"attribution† and â€Å"quotations† for more information.) 4. His next comment chilled me, â€Å"We will be watching everything you do.† When what appears to be an attribution is self-contained- structured as a complete thought- the quotation should be set off from the phrase by a colon rather than a comma: â€Å"His next comment chilled me: ‘We will be watching everything you do.’† 5. I heard someone utter the words, â€Å"I’m sorry, but I can’t help you.† When a quotation is preceded by a phrase that provides context but is not a formal attribution, no punctuation should precede it: â€Å"I heard someone utter the words ‘I’m sorry, but I can’t help you.’† (This error implies that those words are the only words; see the next example for more details.) 6. In this issue, we explore the question, â€Å"Are companies curious enough to really understand all aspects of their corporate culture?† The inclusion of a comma here incorrectly implies that a reference has been made in a previous sentence to a specific question, which is explicitly reproduced in this sentence; the resulting implication is that only one question exists, and this is it. But here, â€Å"the question† and the quotation that constitutes the question are appositives- two ways to describe an idea (here, a generic description of a thing- a question- and a specific reproduction of the thing)- and should not be interrupted by punctuation: â€Å"In this issue, we explore the question ‘Are companies curious enough to really understand all aspects of their corporate culture?’ 7. How many times do you want to reheat your leftovers? At some point, you have to say I’m not going to reheat this. You’ve microwaved it six times, and it’s no longer food.† In this passage, â€Å"I’m not going to reheat this† is a conjectural statement the writer is proposing that reader might say at some point. Even though the reader may not actually speak it or write it, the writer should style it as a quotation- and treat you have to say as an attribution: â€Å"How many times do you want to reheat your leftovers? At some point, you have to say, ‘I’m not going to reheat this.’ You’ve microwaved it six times, and it’s no longer food.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Regarding Re:What to Do When Words Appear Twice in a RowHow Many Sentences in a Paragraph?